The concept behind Ideal Bite is an easy one — if we all knew what to do in our day-to-day lives to help impact the planet and our communities positively and painlessly (and without preachiness), we would all do it. And if that know-how came to us in a fun, pithy, sometimes irreverent way — so much the better.
With that in mind, Ideal Bite was created in early 2005 as the ultimate online source of clever ideas that are good for both people and the planet. We empower our readers through tips, opinionated editorial and lively interaction. Facts and suggestions on green food, travel, products, services, and more are spoon-fed daily via email, and our editors' personal stories about using those tips are found in daily blog postings.
The mission is to create a sustainable economy. The approach is real, and really fun. Ideal Bite is a sassier shade of green.